The world of PELEG DESIGN revolves around three basic principles: functionality, aesthetics, and humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience.

PELEG DESIGN studio was founded in 2004 by Shahar Peleg, who holds a B.A. in Design and Interior Architecture from the Holon Institute of Technology (HIT).

The studio’s products are designed to be used in homes, offices and other living spaces. Beyond the product, Shahar provides the observer with a complete, all inclusive experience. Through optical illusions that stretch the limits and break conventions, he invites the viewer to take a closer look, revealing a fresh view of everyday products.

The viewer is encouraged to discover that beyond the products' functionality there is a surprising game of enchantment and humor to be seen.

PELEG DESIGN’s products are sold worldwide. They can be found in selected gift shops and in museum stores around the world. The products have been exhibited at numerous international exhibitions and have won prestigious design prizes worldwide.


Shahar Peleg

Owner and CEO

Shahar graduated from the Holon Institute of Technology. Shahar has the constant urge to look for a different perspective, to ever pursue that untouched territory, that one extra element, that WOW factor. His working methods make him achieve perfect harmony between product functionality, design and its accessibility to people. Shahar finds his inspiration in all of those hidden, forgotten, little details. He combines and folds them into a need, an idea, and finally a product. He is deeply devoted to his four daughters and his work. Not necessarily in that order...

Or Peleg

Commercial Director

Studio chief administrator. Or likes to swim, travel, and get a nice tan. But in spite of his layback appearance, nothing escapes his watchful eyes. From the biggest task to the smallest detail, everything under his watch is analyzed, treated and executed to perfection. Or has the ability to always tie up all loose ends and handle things with very special care.

Eitan Nordmann

Business Development Director

Being the Biz-Dev. guy, Eitan is all about the big picture: he loves taking on new challenges and seeing them through from a single thought to the final result. Launching Peleg Design in a new territory? Finding new business opportunities? Eitan is your man for the mission. When he’s not busy coming up with the next big thing, you might find him swimming out in the ocean or playing his vintage Fender Jazz bass.

Keren Temkin

International Sales Manager

Keren is in charge of everything and anything involving the studio’s international appeal. She always finds just the right way to connect with the clients, no matter where in the world they are - an ability she uses at work as well as in her many travels abroad. Keren is also the studio’s go-to eco advisor, living the ‘green’ life at the studio and beyond it.

Lilach Greenblatt

Senior Product Designer

Graduated from “Bezalel Academy of Art and Design Jerusalem”. Lilach loves everything that relate with food – cooking, baking and tasting new and exciting things. Speaking of taste, Lilach owns a very unique and distinct one, when it comes to design. She truly believes that life is made to be joyful, and therefore, uses a lot of humor as a key ingredient in her work. After all - in cooking, as well as in design – good ingredients make great designs.

Rotem Banai

Product Designer

After getting her degree in design from the "Holon Institute of Technology", Rotem walked right into her current role with us. In fact she’s still walking whenever she can: she loves hiking in nature and meeting new people, or even just wandering around with no particular purpose. That’s how she comes up with some of her best ideas, using her wild imagination, originality and her sharp sense of humor to create amazing new products.

Shir Sela-Lenchner

Graphic Designer

Shir is a graphic designer from head to toe - quite literally, actually, as fashion is one of her favorite ways to express herself. She’s been designing for years, in about a million different fields, from jewelry to flower arrangements and from event branding to… us! Here at Peleg Design, Shir is in charge of the studio’s graphic language, designing our packings, catalogues, website banners and so much more.

Limor Linial

Office Manager

Solving problems and providing service are two things Limor excels at - very lucky for us, as those are the two biggest challenges in her line of work. She handles all our private clients, at the same time working side by side with the many stores displaying Peleg Design products across the country. Limor’s two favourite things in the world are traveling and spending time with her children.